As a part of our guiding principles, Williams prioritizes the following Core Values for its students, faculty, staff, administrators, and alumni.

Christ-Centered Focus

The foundation of Williams Baptist University is the confession that Jesus Christ is Lord (Romans 10:9-10), the Incarnate Son and Word of God, and the Divine Creator and Savior of the world.  We aspire to be a Christ-centered institution of higher education in character, conduct, and academic pursuits.  This aspiration calls for faculty, staff, and students to integrate the Christian faith in all aspects of the University.  The lordship of Christ is the center of all things related to the University (Colossians 1:15-20) and is the basis from which we form our Christian worldview.  We believe this biblical commitment is essential for the preparation of students to engage local and global cultures.

Academic Excellence

We dedicate ourselves to provide an excellent, holistically Christ-centered education that develops students’ abilities to think Christianly, fostering critical thinking and analytical skills that enable students to become effective leaders (Colossians 3:17).  We are committed to offer and assess programs in the areas of liberal arts and professional studies.  The faculty, staff, and administration promote an environment of lifelong learning for a diverse, traditional, and non-traditional student body.

Spiritual Formation

Spiritual formation consists of developing a sound mind and body for service in the kingdom of God.  In our endeavor to produce exceptional graduates, our students are afforded the opportunity to gain a foundation of right knowing, right doing, and right motivation (Romans12:1-2).  Believing that all truth is from God, we provide students with the opportunity to study the Bible and to integrate their faith within their course of study and life.  As an expression of spiritual formation, faculty, staff, and students are encouraged to embrace healthy lifestyles that promote physical, mental, emotional, and spiritual well-being.

Nurturing Community

We value a nurturing community built upon loving and serving God (Mark 12:29-31).  Faculty, staff, and administration foster relationships with students, creating a nurturing university community where persons relate to one another in compassion and mercy (Colossians 3:12-15).  The basis for human dignity is the image of God, which is present and affirmed for all persons.  Jesus Christ is the perfect image of God, and the result of the process of salvation is becoming fully like Christ.  WBU is committed to the commandment to love others as ourselves and endeavors to value and relate to all persons.  We encourage campus involvement, health and wellness initiatives, and strategic decisions that benefit students in achieving our common purpose and an enhanced quality of life.  Community includes stewardship of an aesthetically-pleasing campus through efficient allocation of resources and care of facilities.

 Servant Leadership

We aim to create an atmosphere that encourages students to serve others as Christ served (Philippians 2:5-11).  By creating avenues for students to experience and practice servant leadership, Williams prepares its students to engage local and global cultures through compassion, humility, and service.  Following the example of Christ, servant leaders sacrifice personal advancement and advantage for the good and well-being of others.  We desire to compassionately develop a generation of servant leaders who will be agents of reconciliation in a sinful, hurting, and broken world.