Marketing: Bachelor of Science (B.S.)
Marketing majors at Williams will study theories and practice skills that prepare them
to become better marketing professionals in their careers and personal lives. The
Williams’ Business faculty believes a well-rounded knowledge of the key strategies as well as ethics involved in marketing decision making is becoming a highly sought-after skill set in today’s society.
The Marketing major emphasizes the relationship between consumer behavior, marketing strategy, and tactical management. Marketing majors enter careers in advertising, market research, media buying and planning, public relations, and marketing management. The marketing major also promotes the constant development of marketing and management skills in the ever-changing market landscape. As new technologies enter the marketplace, marketing majors will learn the skills and tactics necessary to create successful and lasting marketing campaigns as well as the various strategies associated with proper management of a sales and marketing team.
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