The Williams Baptist University’s Association of Student Athletes (ASA) recently raised $1,412.00 during a pair WBU Eagles doubleheader basketball games during the month of January in support of the Coaches vs Cancer and Sneakers Week. 

The ASA organization collected donations during a pair of Eagles’ doubleheader basketball games on Jan. 25 and Jan. 27 to help raise funds and awareness for the fight against cancer and promote the American Cancer Society as a source of inspiration and hope for those facing cancer.

Coaches across the nation wear sneakers during games to raise awareness, helping to save lives by raising funds and encouraging people to educate themselves about cancer prevention, screening, and early detection.

The Coaches vs. Cancer (CvC) program is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC). Since 1993, this initiative has leveraged the personal experiences, community leadership, and professional excellence of coaches nationwide to increase cancer awareness and promote healthy living through year-round awareness efforts, fundraising activities, and advocacy programs.

WBU is a private, Christian university in Walnut Ridge, Ark.